Marketing Dragon Fruit

In the Philippines, now known as dragon fruit from all walks of life, in contrast to a few years ago there was only limited in Grocery Stores / Supermarkets large and only the upper middle class who eat them. Now this dragon fruit is widely available in the traditional markets of all types and many people purchased by the lower middle.

Dragon fruit is also commonly encountered in starting restaurant / restaurant, cafe and so on with various processed forms such as fruit juice drinks and desserts. Today, the dragon fruit is also processed into other forms began including candy, syrups, wines, fruit crisps and many more.

Some farmers are a lot of hesitation to start cultivating dragon fruit which is considered difficult due to marketing and demand have not been large and widespread throughout Philippines. Please note, this is now largely supply the dragon fruit in the market still bring in foreign imports. Means of production in the domestic growers are not enough enormous market demand and business opportunities of the business of dragon fruit cultivation is still wide open.

Track marketing dragon fruit is very simple, namely the production of the planters taken by the merchant / store fresh fruits / supermarket and directly marketed to consumers. Then how do I enter the dragon fruit market if you are still counted in this business?

Basically, dragon fruit business is no different with fruit consumption of other business, if you are still new and not many have a network of marketing pieces, you have to go and offer it to the fruit shops, supermarkets, traders in traditional markets, or you join in association or community-dragon fruit growers association. If you already have a dragon fruit plant population is large enough, by itself the traders to come and compete on price with other traders.

Due to in demand, dragon fruit marketing today is very easy and does not need to worry. That must be considered is the increasing cultivation of a good pattern to produce quality fruit to meet the required terms of fruit size merchants that I have described here.

The dragon fruit growers now are usually only pursue the quantity without increasing the quality of the fruit, the fruit harvest is plentiful, but the small size so that many traders rejected dragon fruits, or purchased at low prices to be thrown into the traditional market. The planters are many who do not make the selection of flowers, the vines are allowed to grow a fruit of the vine nearby and allowed to grow more than three pieces that I have explained here.

You also can promote you in the media production / farming magazines or via the internet as some do. Yes, its core market of dragon fruit is not much different from other kinds of fruit to market. So, for those of you who are still hesitant to start this business, you can do the survey at various supermarkets, traditional markets or ask the dragon fruit growers that have been widely spread throughout Philippines. And you can see in the market, most of peddled dragon fruit is imported from abroad.